

strategy is noiseData disconnected from strategy
is noise
We make data move your business forward
We translate your strategy into measurable progress
We help your whole team build a deep understanding of how your business strategy can be meaningfully measured and executed through AI and data & analytics.


We make meaningful data visible
We build data platforms, and embed proven practices that enable your entire business to see the impact of your actions through data.


We make your data operations indispensable
We help build the modern practices, functions and technologies that transform your data & analytics function to be indispensable to your business.


We work with your team on a strategic journey
We dig deep with you. Using a unique design thinking approach and a product mindset, we take your whole team on a journey to make data & analytics a function that actually drives strategic value.


We take you from AI curiosity to an AI assisted workplace
We ensure you have the right data and capability to take AI from a buzzword to a tangible asset. Enabling you to unlock new efficiencies, discover competitive advantages, and create value.


Some industry leaders who've found us before you...
...and what they're saying about us
WEL Networks
X is Y have helped us to cut through all the system, data and business challenges to ensure a successful outcome. Their team’s focus on delivering real business results, not just elegant technology solutions was the secret sauce that we needed for success.
Hamish Archer
CTO, WEL Networks
Serko
I now have the visibility and the clarity to know what I’m looking at.
Shane Sampson
CFO, Serko
Countdown
X is Y helped us have different conversations with our stakeholders. They have encouraged, coached and mentored strategic analytics partners to have similar conversations, and helped us learn by doing.
Kari Jones
GM of Analytics & Insights, Countdown
Tonkin + Taylor
The process that X is Y took us through allowed us to get alignment on solving strategic problems, and is still now a useful touchstone to go back to when we’re questioning why we’re doing things a particular way.
Dr Brett Ogilvie
Director and Executive Leader of Sustainability, Tonkin + Taylor
Turner & Growers
X is Y worked closely with us to create a tool that enables us to see the full story behind the data as opposed to just numbers and allowing us to be Business Partners rather than spreadsheet jockeys.
Monique Mallon
Director IT, Turner & Growers
Serko
I’m both pleased and proud about where we got to, and wanted to say a big thank you. We couldn't have delivered for ourselves and our partners without you.
Duanne O’Brien
CTO, Serko
Ports of Auckland
With Cyrus’s data thought leadership, and Jared’s deep expertise in Agile BI, they’re a perfect partner for any company looking to develop actionable intelligence and to uplift their data and ways of working maturity.
Ratneesh Suri
Head of Data & Analytics, Ports of Auckland
IAG
I would recommend X is Y to any organisation that is looking for business savvy and pragmatic professionals to deliver a mission critical business outcome, and leave the organisation in a more equipped place."
Billy Miller
GM Digital, Data & Analytics, IAG
Genesis Energy
X is Y helped us get from questions about how data might be impacting our strategy, to answers and a framework to do something about it. Now we have executive sponsorship and budgets to reach our goals!
Alex Tran
Group Manager Data - Genesis Energy
Countdown
Having that radical candour, real transparency, direct communication style, in plain english from the X is Y team helps reduce ambiguity and helps us ultimately deliver outcomes faster.
Kari Jones
Head of Analytics & Insights, Countdown
Tonkin + Taylor
We learnt that our experts who thought they were very clever, were actually only operating at the descriptive end of analytics. We’re now working our way towards the prescriptive. The journey so far has been an amazing learning experience.
Dr Brett Ogilvie
Director and Executive Leader of Sustainability, Tonkin + Taylor
Countdown
The X is Y team has brought a fresh perspective and outside thinking into our organisation. They bring structure, process and methodology. They‘re well organised and a fantastic thought partner.
Kari Jones
GM of Analytics & Insights, Countdown